Building Confidence
Building Confidence
Building Confidence
Building Confidence
Connecting customers to products with brand-aligned interfaces reinforces confidence and follow-through with purchase decisions.
Connecting customers to products with brand-aligned interfaces reinforces confidence and follow-through with purchase decisions.
Connecting customers to products with brand-aligned interfaces reinforces confidence and follow-through with purchase decisions.
Company
Alo Yoga
Year
2022
Role
Led and designed
Why optimize findability?
Why optimize product findability?
How much does this cost? Is this available in my size? Will this fit me? We analyzed customer data to derive insights about the answers customers seek on product landing pages. Optimizing for easy access to relevant information reduced bounce rate from 76% to 45%.
During the decision making process, shoppers ask key questions as they browse product: How much does it cost? Is it available in my size? Will this fit me?
Customer Feedback
Customer Feedback
“Measurements are always expected, it might be helpful to include a reminder of exactly where the tape measure should go to make sure that they get the best fit.”
“Product descriptions at least used to include legging lengths and don’t even include those anymore. Inseams, front and back rise measurements would be extremely helpful when make purchase decisions.”
Who is our customer?
Who is our customer?
We extracted a general sense of our customer demographic through our post-purchase survey.
New vs Returning Customer
New vs Returning Customer
Gender
Age
Before + After: Browsing Categories
Before + After: Browsing Categories
Redesigned browse and search to improve category scanablity.
Redesigned browse and search to improve category scanablity.
Before + After: Product Info
Before + After: Product Info
Customer Reviews is the number one info shoppers reference when deciding to buy. Surfacing "true to size" and key details helped increase conversion.
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